Marketing Consultancy


Marketing & Advertising Consultancy

Effective Marketing and Advertising are essential to develop and grow your business. From traditional to digital, B2B or B2C, nationwide or local, our specialist Consultants can work with you to develop and implement a marketing and advertising plan and strategies to improve your Marketing, target new markets, expand existing marketing, build brand awareness and generate quality leads into your business.

Our Marketing Consultants and Advertising Consultants have years of experience in both traditional and digital marketing, offering you access to a Marketing and advertising advice to ensure you gain the maximum benefit from your marketing campaigns.




Our Marketing & Advertising Services

Whether you are new to digital or online marketing and advertising or have experience, at Mr Green Consultancy we will work with you to put together a detailed marketing and advertising plan and strategy that can be implemented by your in house team or marketing agency.

We will conduct a detailed review of your online presence and activity to identify strengths and weaknesses, analyse your market and you key competitors, diagnose obstacles to conversion and define opportunities to target.

We will apply our expertise to show you how to improve your online presence, increase lead generation and brand awareness, and start delivering serious growth for your business.

A marketing and advertising review and audit is the ideal place to start a review of your marketing activity. A detailed and meaningful review that will form the basis of your marketing plans. Our report will provide you with key information on a range of areas to include: -

  • Overview of your current marketing strategy
  • Presentation of your image and presence
  • Market analysis overview your competition and their presence
  • Advertising overview and what has and what has not worked
  • Pricing analysis pitching you against your key competitors
  • Web page analysis including: usability; design upgrades, search strategy, website optimisation, and web advertising strategies
  • Conclusion, recommendation and advice
  • Implementation strategy

Digital marketing can prove very effective and when managed and directed properly spend will be controlled, resulting in maximum return on investment. When complimented to a well put together advertising strategy, this will further boost and enhance your overall campaign.

Traditional marketing remains important and when dovetailed into an effective online strategy, it will have greater impact and results.

Marketing and Advertising should drive new business, which in turns drives income and profitability. Getting a clear and defined strategy with key results and deliverables is essential to controlling marketing spend and ensuring your business gains true return on investment.




Digital Marketing & Advertising

Digital Marketing is the promotion and management of your brand, products and services using the various online tools and systems that are available. Including search engines, social media accounts and general paid online advertising. It is a specialist area that requires ongoing management and control to deliver results. Key features of an online marketing strategy are: -

  • PPC – Pay per click advertising is a very powerful and useful form of marketing to either accelerate or boost your online campaign and presence. Ensuring your products and services are matched directly with your target audience, and are visible at the exact time they are being searched for. This encompasses areas such as Google AdWords, Facebook Advertising, and LinkedIn Advertising. Managing a PPC Campaign is a highly specialist task and getting it wrong can prove expensive and frustrating, managed effectively this it can prove rewarding and valuable in terms of ROI.
  • SEO – Search Engine Optimisation is an essential starting point for all online marketing campaigns and strategies. Your website is central to an online marketing strategy and ensuring your website is structured correctly with an appropriate use of Keywords and Meta Tags and Descriptions will provide your online marketing strategy with greater and more relevant results and conversions through improving your organic ranking on core search engines and reducing the cost of paid advertising such as Google AdWords.
  • Social Media Management/Advertising – Social Media Management is your opportunity to directly engage with people or businesses in your target market. As social media tends to involve an engagement at some level, the people in your network should want to see and hear more about your business. It is key to ensure the content that you post across your social media network is appropriate, informative and well maintained to engage with and grow your following. There are a host of social media platforms which may be relevant to you, management of these can be time consuming and cumbersome. We work with businesses to help them manage and control their social media accounts such as:
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Google+

Social Media can prove a very powerful and effective part of your overall marketing and advertising strategy and when managed correctly, will deliver new business and growth.


  • Email Marketing – With the advent of GDPR, Email Marketing is a more sensitive area but nonetheless, when used properly is very effective. Our experience and advice will ensure your email campaign is complimentary to your other marketing and advertising activity and includes: -
  • Generating a compliant campaign
  • Maintaining and cleansing your data
  • Creating content for emails
  • Managing your mailer to send the emails and monitor result
  • Identifying engagement for ongoing use
  • Delivering relevant and direct campaigns that enhance and compliment your products and services to deliver new business.

  • Video Marketing – Video marketing is a very useful tool to showcase your products and services in a more modern and less traditional way. This form of marketing will generate capture the user’s eye and interest from a different audience who prefer engagement through video content rather than written or pictorial. We can guide and advise you on the appropriate format, strategy, content and audience for video marketing and work with you and other experts to create compelling video content that your audience will want to engage with. From interviews to product videos to showcase you, your business and your products, it is essential to put together quality videos for use across your marketing and advertising strategy.

  • Content Marketing – Content Marketing is an area where many businesses fall down. As creating content, be that written, pictorial, or video is time consuming and not always the easiest task. At Mr Green Consultancy, we work with businesses to develop, design and create content for them. We work with you to understand your brand and target market, we do our research and we deliver your content. Every campaign needs content and it has to be regular and compelling. We will help you put together a content creation strategy or can manage this for you. Thus enabling it to be used for both online marketing and advertising, social media distribution and email campaigns.


Traditional Marketing

It is not all about online marketing. Businesses still need more traditional methods of marketing and advertising as the audience will sometimes differ from an online audience or simply the campaign purpose is different. Whether a business is looking to create a new look or designs through to Event Planning or Print Marketing, we have the knowledge and experience to ensure you gain the most from your overall marketing and advertising strategy, whether linked to an online campaign or not.

  • Print & Design – print and design can prove costly, we work with firms to ensure that the designs and content put into print marketing are in keeping with the overall branding, goals, strategy and importantly can be used for online campaigns providing greater value for money.

  • Print Marketing and Advertising – Print based marketing and advertising has become less effective as online marketing and advertising has taken centre stage. However, this is not true for all industries, products and services. There remains a place for print marketing and advertising and it is knowing when and how to use it appropriately to gain maximum impact and exposure, and then to ensure your designs catch the attention of the audience. We work with businesses to make sure that they get their print marketing right first time and they gain full use of their materials through ensuring they are used for the right purpose and can stand the test of time whenever possible.

  • Events and Seminars -Networking events and seminars are a powerful way of directly connecting to customers and achieving personal contact. From attending events, displaying at events or presenting, we work with businesses to put together a compelling and effective pitch or presentation to ensure you gain the maximum benefit from the time spent at events and seminars. They are time consuming as they require a personal commitment and ensuring you are well prepared and engaging is essential to gain maximum return for the time and money you invest. We work to prepare you for this giving advice and guidance to perfect your presence and message.



For more information on our marketing and advertising consultancy contact us on 02078421825, email us at info@mrgreenconsultancy.com or make an online enquiry


FAQs

Our marketing consultants offer a complete marketing experience from traditional through to online marketing. Marketing starts with building a strategy and continues through delivery of that strategy and implementation. We can help a business build that strategy and engage experts to implement. We can then work with you to monitor impact and change and adapt your strategy to meet the businesses goals and objectives.

Yes marketing is not just about online. Whilst online may be where a business spends most of its budget in some scenarios more traditional forms of marketing and print material are needed and necessary.

Social media is a powerful tool to directly engage with your audience and tell them about you and your business. Building a social media network across multiple platforms is essential for most marketing and business strategies. You get to talk to the people who are interested in you and you build and maintain interest in your business by posting relevant and interesting content.

SEO will ensure that your website is current and up to date enabling search engines to match your business to people who are using them to search for your products and services. Search Engines and users are always evolving and your website must evolve with them to stay relevant.

PPC will put your products and services directly in front of people who are using search engines to seek them. If your business does not feature organically (without paying) you can use PPC such as Google Adwords to ensure your products and services achieve high ranking spots on the search engines to gain customer engagement. In a competitive market PPC can be essential for new business and to compete with others in your sector.

We work with firms to build their marketing strategy and we will then engage with experts with or for our clients to implement that strategy. If our clients wish we will also work with them to manage, monitor, control and adapt their campaigns. 

Yes, many business will use marketing consultants to manage their social media. It is important when doing this that you give clear guidance and instructions on who should be brought into your social media network and the message you wish to convey. Using a consultant ensures that when you are busy that your social media of not neglected.

Yes a marketing consultant will have experience across a range of sectors and business types and be able to apply their knowledge and experience to perfect your marketing strategy.